The Venture Mentoring Service of Alberta (VMSA) is a volunteer organization that provides objective, conflict-free guidance to entrepreneurs, helping them develop to their full potential. Many programs provide support to build better businesses with advice and coaching to make the company better. VMSA focuses on the individual entrepreneur, helping leaders develop strategic thinking and analytical skills through coaching. Based on the MIT VMS Model; each entrepreneur is matched with a team of mentors, which gives a more in-depth experience than traditional 1:1 relationships. The program is free to accepted entrepreneurs.