Prabh Paul Parmar


Phone number


Prabh Paul, director – strategy/innovation of Tracecost, is highly analytical, entrepreneurial leader who specializes in driving growth for global brands who are expanding infrastructure. He is a CEO thought partner who facilitates leadership and Board alignment to deliver business results. He takes pride in being an exceptional people-focused executive who builds inspired, high performing teams and a culture of executional excellence.

he is responsible for tackling the challenge of driving operational excellence while balancing optimal amount of process, reporting and structure to deliver the right outcome every time. Paul also brings extensive experience managing and delivering infrastructure projects with improved process and value maximization.

Born in Kuwait, presently a New Delhi based multi-hyphenate design professional. Qualified as an architect, he was recognized for excellence in architectural studies. He soon became partner at ANP Group, adding many other verticals, diversifying the group portfolio.

Paul has global exposure with infrastructure projects delivered across many countries including China, America, Nigeria, Afghanistan and Philippines. Global brands such as P&G, Nissan, EY, NEC Technologies, Siemens, Huawei, Bosch, Credit Suisse, Blackrock, Marriott, BCG, Hinduja, HP, Walmart, KPMG, Renault and many ministries of Indian Government (including Intelligence Agencies of India)has been his customers. He is passionate to build Tracecost of comprising a 400 + member design team driven by meritocracy catering to all domains of the design/construction industry by 2023.

He is a sports enthusiast, dog-lover and hoarder of the strange and wonderful.

Areas of expertise:

Product growth, Sales development, Growth & acquisition marketing and Change management.


Past companies
ANP Group